In order to increase sales or to increase brand awareness, your website needs to have traffic. However, most websites are not reaching their potential traffic. Yours may be one of them. The challenge in getting traffic is by making sure that when people search for a product or service that you offer, they won’t find your competitors but you.
Traffic refers to the number of people who visit your website and read your contents. But the real web traffic is not only about those who check on your website. They read your pages, engage on your posts and even share your blogs to social media.
Without traffic, it would be hard to make sales. Imagine having a physical store in some place where people rarely visit. You’ll likely not succeed. But if your store is in a perfect location where there are lots of people, chances are more people will stop by your store and buy your product.
In the online world, your website should be in an excellent location in the search engines. Your website or your pages should show up for lots of searches so that you’ll drive high traffic. Now, there are ways to double your organic traffic in no time. You can find some of the effective ways below.
Double traffic by using Infographics
Why use infographics? It’s because they deliver messages in an easy to read format. They present a very specific message, and people find them easy to understand. Infographics are easy to analyze, and it’s a great way of showing the cause and effect of specific issues. They use components like colour coding, icons, graphics, time frames, etc., which make it easy for users to comprehend.
Nowadays, we live in a fast-paced manner. Schedules are s hectic, so anything that is fast and convenient is seen as appealing. This is why infographics are so popular because audiences can get the information they are looking for quickly.
Creating content for your website is part of your marketing strategies. However, it should not be all about written words. Creatively present your ideas. Remember, the human brain is more likely to remember images than texts. When a user sees your content, 90% he’ll remember are the visuals. So when thinking about something to post in your site, think about something different from what you usually see online. Take time so you’ll be able to produce unique and clever infographic ideas. Remember that your audience would want to see original content that offers answers to their questions.
Use long-tail keywords
Do not opt for the popular keywords available on the market. Ideally, you should use keywords that specifically target your products or services. Soon, search engines will recognize your website as a destination for that specific subject. In return, your content will be boosted, and in time, your customers will be able to find you.
Remember when creating keywords, there should be personalization. In SERPs (Search Engine Result Pages), what matters are the location, preferences and intent. For example, when someone searches on Google for sushi, Google doesn’t think that the user is searching for the history of sushi. It will likely show results about local spots for sushi. Basically, Goggle can read someone’s mind based on a simple search. It’s all about prediction, which is very effective.
So instead of using a popular keyword with high search volume, aim for long-tail keywords with small search volume. This way, you will surely get those who are really interested in what you have to offer. Start with writing everything the products or services you offer. Also, think about your target market. Then practice on incorporating these keywords to come out with a specific long-tail keyword. You can also check your competitor’s target keywords and study them so you can figure out a way on how to make yours better than them.
It’s easy to build short –tail keywords; however, the long-tail keywords are the one who can bring more traffic to your site. And since you’ll bring those who already decided to purchase a product, you’ll likely make a smooth sale.
Boost your Social Media Profile
Your search engine visibility may not be directly affected by your social media profile, but it can help in getting people to look for your brand or your product. You can even make the world talk about your business. As you know it already, social media is an effective way to engage with your target audience.
For example, if you increase your Instagram followers from 1000 to 5000, within a few months, you will see an increase in the monthly searches for your product or services in Google. The more you’ll create noise in social media platforms, the more people will search you in search engines. Also, when people notice your brand on social media, soon they’ll start visiting your site directly without going through search engines. If your direct visitors increases, search engines will notice that. It means more people are interested in your brand and your website is improving too. The more your site becomes active, the higher chances you’ll get more organic traffic.
So to drive more traffic to your website through your social media, you have to ensure that your profile shares information about your business. Share contents that will get the interest of your readers and will make them engage. Make contents that will encourage your visitors to share them with their friends. This way, they’ll get more interested in what they can get from you. Also, engage with your audience by participating in the comments. You can either answer relevant questions, help people find answers or contribute to their conversations. People will likely be impressed with this and click through your website to learn more about your business.
Increasing organic traffic is not that hard. It’s all about finding the right strategies and doing it right. Stick to the ones that were proven to work like charms.